Recruitment Marketing’s Role in Delivering Quality Patient Care
Recruiting high-quality candidates for hard-to-fill positions is one of the primary business challenges health care organizations face today. The health care workforce shortage is widespread and growing, forcing changes in hospital operations and patient care, and requiring a significant shift in the way organizations source, recruit and retain talent.
The U.S. has been dealing with a clinician shortage for decades; however, an aging population means the problem is about to get much worse. Current estimates put the nurse vacancy rate at most hospitals at over 8 percent, with Hiring / HR DELIVERY one in seven hospitals reporting more than 20 percent of their RN positions as vacant. According to a recent study by the Association of American Medical Colleges (AAMC), projections show a physician shortfall in the U.S. ranging between 61,700 and 94,7002 , with a more significant shortage among some sub specialties.
Originally published in HR Pulse Magazine, Summer 2017