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Tue, Aug 18, 2020, 01:00 PM – Tue, Aug 18, 2020, 02:00 PM


$45.00 ASHHRA Member | $85.00 ASHHRA Non-member | 1.5 CEUs (HRCI, SHRM, CHHR)



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As a result of COVID-19, the health care recruitment landscape has been in a constant state of flux. As hiring needs continue to change, health care recruiters are adapting their strategies to meet the demands of their health care organizations. To better understand how your health care organization can move forward in the current environment, we will explain: 1) What happened? 2) What's coming next? 3) What should I do next?


  1. What happened? Since the beginning of the COVID-19 pandemic, we have learned about the importance of an employer brand, why the candidate experience needs to be streamlined and how to maximize organizations’ recruitment budgets.
  2. What’s coming next? As health care organizations begin lifting hiring freezes and bringing furloughed physicians and nurses back to work, health care recruiters are finding opportunities to strengthen their workforce.
  3. What should I do next? To overcome any challenges, health care recruiters should implement plans to turn passive candidates into interested candidates (using recruitment marketing strategies driven by the best data, content marketing and sourcing support) and drive active job seekers to apply (using programmatic job advertisements and virtual hiring events).




ASHHRA Members: $45.00
ASHHRA Non-members: $85.00

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Anthony Gentile

Anthony Gentile 
Managing Partner, Katon Direct

Anthony Gentile is a Managing Partner at Katon Direct, a recruitment marketing firm exclusive to the health care field. In his role, Anthony oversees Marketing and Business Development. In total, Anthony has over 17 years of experience in the health care human capital space. Prior to co-founding Katon Direct in 2003, Anthony was with the Consensus Group, a negotiations and conflict management consultancy in New York City. Anthony holds a master’s degree in Organizational Psychology from Columbia University, with a primary focus on negotiations and conflict management.