Social Media Toolkit



White Papers and Articles

White Papers and Articles



Member Shared Resources
ASHHRA would like to thank the members from the following organizations for contributing to this toolkit:

  • American Hospital Association
  • Health First
  • Humility of Mary Health Partners
  • Intermountain Healthcare
  • IRI Consultants, Inc.
  • Jones Day
  • Marketing Health Services
  • Nancy Flynn
  • OD Advocate
  • Society for Healthcare Strategy and Market Development
  • South Bend Medical Foundation

Popular Social Media Sites

Facebook (www.facebook.com)

"Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet," according to the site. In addition, companies use Facebook as a means for marketing. As of January 2011, Facebook had more than 500 million active users.

Twitter (www.twitter.com)

Individuals use Twitter to publish "small bursts of information called Tweets," according to the site. Each Tweet is a maximum of 140 characters in length and may be read by other registered users. Organizations use Twitter to share information on products and services, gather real-time market intelligence and feedback, and build relationships. Twitter claims 175 million registered users and 95 million tweets per day.
LinkedIn (www.linkedin.com)
LinkedIn is a professional network where users maintain a professional profile. The network offers opportunities to connect with current and former colleagues, look for a job or business opportunity, and ask for and share business advice. LinkedIn claims more than 85 million users.
Blogs, short for "Web logs," are typically simple Web sites offering commentary from an individual and accepting comments from readers. Companies also employ corporate blogs to deliver news and build customer relationships. Blog software is free and relatively simple to use. Wordpress, one of several common blogging platforms, is installed on millions of sites.

YouTube (www.youtube.com?

YouTube describes itself as the world's most popular online video community. It "provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small," according to the site. Users uploaded more than 13 million hours of video in 2010 and 35 hours of video are uploaded every minute.
Instagram is a fun and quirky way to share your brand and your company life with the community through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into a memory to keep around forever.
The visual bookmarking tool that helps you discover and save creative ideas. Organizations, even hospitals, use this to promote their brand and their message.

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  1. A Hospital Leadership Guide to Digital and Social Media Engagement HTML
    A Hospital Leadership Guide to Digital & Social Media Engagement will help you and your organization navigate through the healthcare social media world. You can explore the guide using the topic headers on the right side navigation. Make sure to check back on this page to read the latest of what hospitals and health systems are doing in the world of social media.         
  2. Social Media + Healthcare HTML
    Social Media Sample Template
    Social media has become an undeniable force, and its rapid, informal communication style represents both possibility and liability for healthcare organizations. Good policies and training help organizations pursue the benefits and mitigate the risks.

    Mayo Clinic actively uses YouTube, Facebook, and blogs. It has more than 100,000 followers on Twitter, where on a typical day in February it published an announcement of a major philanthropic gift, a link to a video tour of its Florida facilities, and inspirational quotes. Its "Sharing Mayo Clinic" blog presents "stories from patients, families, friends, and Mayo Clinic staff."

  3. Email Policy PDF
    South Bend Medical Foundation

  4. NLRB’s Foray on Social Media PDF
    Patricia Dunn and R. Scott Medsker, IRI Consultants, Inc., AHA Health Care Report, Q3 2012

  5. Information Technology and Resources Communication Policy PDF
    Intermountain Healthcare

  6. Internet Policy PDF
    Humility of Mary Health Partners

  7. System Access Policy PDF
    Health First

  8. Writing Effective Policies PDF
    Nancy Flynn

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White Papers and Articles
White Papers and Articles

  1. 5 Signs You’re Doing Social Recruiting Wrong HTML
    February 2016

    The Perilous Post

  2. Wake up and smell the talent: Not much human capital without social capital HT Part1 HTML
    October 2015
  3. Wake up and smell the talent: Build social capital on LinkedIn Part 2 HTML
    October 2015

  4. Wake up and smell the talent: Your human capital is tweeting so you should too Part 3 HTML
    October 2015
  5. Social Media: Recruiting and Hiring HTML
    Social Media in the Workplace, Monster
  6. Are you really ON LinkedIn? HTML
    Jobvite, 2014 

  7. Social Recruiting Survey Results 2014 HTML
    Jobvite, 2014  
  8. The Perilous Post HTML
    Eric N. Berkowitz, Summer 2014 issue of Marketing Health Services

  9. National Labor Relations Board Issues Two Decisions Enjoining Employer Rules Limiting Social Media Activities PDF
    Jones Day, October 2012 

  10. Social Media: The Ban of HR Leaders’ Existence and How to Manage It PDF
    Mark D. Nelson, HR Pulse, Fall 2012

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  1. How to Tweetchat PDF
  2. Uploading videos to Youtube via your Google account:

    February 2016
  3. Definition of social media terms HTML
    August 2015
  4. Make the Jump: Beginner to All-Star HTML
    LinkedIn for the beginner with video.
    October 2014

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The information and resources included and/or referenced in this toolkit provide only a general overview of the topic covered.  ASHHRA makes no representations or warranties, express or implied, concerning the application of that information, including without limitation, implied warranties of merchantability and fitness for a particular purpose. The information is NOT intended to be taken as advice regarding any specific individual situation or circumstance and should not be relied upon as such.  It also is NOT intended to, and cannot, substitute for responsible legal advice. Legal questions should be addressed directly to appropriate legal counsel.

ASHHRA reserves all rights in ASHHRA original content included and/or referenced in this toolkit. However, ASHHRA grants to ASHHRA Members the right to use original content for strictly noncommercial purposes unless otherwise indicated.

ASHHRA has not reviewed, and is not responsible for, the completeness or accuracy of any third party information included herein. The views and/or positions expressed in any third party content do not necessarily represent the views of ASHHRA and the inclusion and/or references to third party information do not indicate any endorsement by ASHHRA unless expressly provided. ASHHRA does not claim ownership of any content, including content incorporated by permission into ASHHRA-produced materials, created by any third party and cannot grant permission to use, distribute or otherwise reproduce such third party content.

Last Updated: Thu Apr 20 2017