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ASHHRA Webinars

Webinars are excellent learning opportunities led by ASHHRA members and partners with specific expertise in the health care HR profession.

Millennial angst: How organized labor has tapped into it and what we can learn

Date: Thursday, Jan. 10 p.m., 2:00-3:00 p.m. CT
Credits: CHHR 1, SHRM 1, HRCI 1
Description: Labor unions have used emotionally-charged issues to recruit new supporters – particularly from younger generations. New strategies that employ targeted advertising and strategic media placements to Facebook groups and hashtag campaigns are designed to influence a younger and growing demographic.

This session will explore what these strategies look like and – more importantly – whether they working.  It will also explore how similar approaches can be applied to motivate and engage millennials in the workplace.

Objectives:

  1. Explore how millennials were targeted by labor unions leading up the 2018 midterm elections.
  2. Assess whether these strategies have been successful in capturing millennial supporters.
  3. Examine similar approaches that can be leveraged by HR professionals to engage younger generations in the workforce.

Presenters:

Philippa Levenberg

Philippa Levenberg
Phililppa is a digital communications leader with experience conceptualizing and executing integrated public affairs and employee engagement campaigns. She helps clients leverage digital strategies internally to communicate organizational change, labor challenges and new benefits to their employees. Named a Social Media “Mover and Shaker” by PR News and Social Media Today, Philippa was also nominated for the “2018 Excellence in Advocacy Awards” by Professional Women in Advocacy and the “2017 Emerging Leader Award” by Washington Women in Public Relations.

Megan Mitchell

Megan Mitchell
Consultant, IRI Consultants
Megan has a background in crisis management and litigation support, serving as strategic counsel for clients in the health care field, among others. She's worked on union campaigns and internal/employee engagement issues, including for a top five global brand navigating the largest corporate move and reorganization in U.S. history.

 

Register online.


 

Archived Webinars

Access all archived ASHHRA webinars on the ASHHRA Learning Portal.

On the portal, you will find:

Grow Your Own: Tackling the Medical Assistant Shortage (December 2018, presented by Purdue University Global and Gundersen Health System)

Developing a Culturally Competent Workforce (October 2018)

Root Cause of Pay Inequity and How to Address Them (August 2018)

Creating Your Superhero Team (July 2018)

Janus v. AFSCME Supreme Court Case: Implications for Private Sector Workplaces (June 2018)

Recruiting the Future of Medicine - How to Attract and Hire True “A Players” (May 2018)

Minority Representation in Leadership & Governance: Why It’s Important (March 2018)

21st Century Workforce Planning in Action (February 2018)

Do They Love You or Will They Leave You? Addressing Employee Turnover (January 2018)

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Submit a Webinar
We value our members' expertise and encourage you to share your knowledge with your peers. Please submit this form if you have an interesting topic and would like to be considered to present a video based webinar.

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Last Updated: Mon Dec 10 2018